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K-Beauty Expo Korea 2026 :
A Look Back at the Show and the Growing Interest
in Hydrogel Masks
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OTCM’s First Exhibition in Korea: Exploring the Potential of Hydrogel Masks
and Experiencing the Global Buzz Around K-Beauty
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K-Beauty Expo Korea 2026 : Key Highlights at a Glance
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01. Hydrogel Masks: Strong Market Interest Confirmed on the Show Floor
A large majority of visitors to OTCM’s booth showed interest in hydrogel masks,
highlighting the market potential of this exciting new product category for
OTC
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02. K-Beauty’s Global Appeal: Strong Interest from Both Korean and
International Visitors
The exhibition welcomed visitors from around the world, with Korean and
international attendees appearing in nearly equal proportions.
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03. A Lively Exhibition from Day One
Long queues for visitor badge collection continued into the afternoon
on the
first day, reflecting the strong interest in the exhibition and
the vibrant
atmosphere surrounding K-Beauty.
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04. Connecting with a Diverse Audience, from B2B Buyers to Consumers
OTCM had the opportunity to engage with a wide range of visitors,
from
business
professionals exploring potential partnerships to
general consumers and
families attending the exhibition.
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OTCM’s First Exhibition in Korea: The Beginning of New Connections
From October 15 to 17, OTCM participated in K-Beauty Expo Korea 2026
at KINTEX, Korea.
Having introduced its manufacturing capabilities in U.S. OTC
sunscreens at international exhibitions, OTCM took an important new
step by participating in a domestic exhibition for the first time.
The event also marked the first opportunity for OTCM to introduce
its newly launched hydrogel masks to the market.
The response from visitors was encouraging, with particularly strong
interest in hydrogel masks standing out as one of the most
memorable highlights of the exhibition.
In this newsletter, we look back on OTCM’s experience at the show
and share key observations on the evolving beauty market.
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02 |
Hydrogel Masks: Strong Market Interest Confirmed on the Show Floor
Approximately 7 to 8 out of every 10 visitors to OTCM’s booth
expressed interest in hydrogel masks, making them one of the most
talked-about products at our booth. The strong response to a
product category we were introducing for the first time reinforced
our impression that hydrogel masks are gaining significant
attention in the beauty industry.
One product category stood out above the rest at this year’s
exhibition : hydrogel masks.
Hydrogel masks are attracting interest as a product category that
allows beauty brands to develop distinctive product concepts and
deliver differentiated skincare experiences.
While the response at a single exhibition cannot fully represent the
broader market, the level of interest we observed was an encouraging
sign for OTCM.
Connecting emerging product opportunities with the evolving needs of
beauty brands is an important part of our approach. This exhibition
gave us a valuable opportunity to explore the potential of hydrogel
masks and consider new directions for future product development.
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Experiencing the Growing Global Buzz Around K-Beauty
The overall atmosphere at the exhibition was another memorable
highlight.
On the first day, large crowds gathered from the morning, and long
queues for visitor badge collection continued until around 2 p.m.
The steady flow of attendees created a lively atmosphere throughout
the exhibition hall.
The second day also saw strong attendance, particularly in the
morning. On the final day, Saturday, the audience shifted somewhat,
with more general consumers and families joining the exhibition
alongside business visitors. Families exploring the show with their
children added another dimension to the event, demonstrating how
K-Beauty exhibitions can appeal to a broader audience beyond
industry professionals.
The presence of international visitors was also particularly
noticeable. Based on our observations, Korean and international
attendees appeared to be represented in nearly equal proportions,
giving us the opportunity to connect with visitors from diverse
backgrounds.
Seeing such a diverse audience at a beauty exhibition in Korea was a
reminder of K-Beauty’s growing global appeal and the increasing
interest in Korean beauty products and innovation.
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Turning Market Insights into Future Opportunities
For OTCM, K-Beauty Expo Korea 2026 was more than an opportunity to
showcase products. It was a valuable chance to observe market
interests firsthand and gain a better understanding of evolving
customer needs. Alongside the manufacturing capabilities in U.S.
OTC sunscreens that we have continued to present at international
exhibitions, we were encouraged by the strong interest in our newly
introduced hydrogel masks.
Engaging directly with visitors from different markets and observing
their responses to a new product category reinforced the importance
of staying close to customers and understanding their needs.
The beauty industry continues to evolve rapidly. For manufacturers,
this means not only building on existing strengths but also
identifying emerging product opportunities and responding to
changing market demands. OTCM will continue to build on the
insights gained from this exhibition, strengthen its product
development and manufacturing capabilities, and work toward meeting
the diverse needs of our customers.
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Looking Ahead
From the many visitors we met at our first exhibition in Korea to
the strong interest in hydrogel masks and the vibrant atmosphere
throughout the show, K-Beauty Expo Korea 2026 was a meaningful
opportunity for OTCM to explore new possibilities and look ahead to
future growth.
We would like to express our sincere gratitude to everyone who took
the time to visit the OTCM booth and connect with our team.
As the global beauty market continues to evolve, OTCM remains
committed to understanding emerging market needs and creating new
product and business opportunities together with our partners.
OTCM will continue to grow alongside its partners by delivering
market-driven products and differentiated cosmetics manufacturing
solutions.
Thank you for being part of our journey.
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