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Hello, this is Dr. M, your OTC Color Cosmetics specialist at OTCM.
I recently held a workshop with researchers to discuss ways to create better
formulations, and one particular comment sparked a deep discussion.
Starting with that one remark, we gathered various pain points regarding the
consumer experience with cushions.
After long consideration, I’d like to share how OTCM has solved this fundamental
issue.
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point 1
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Why Does a Cushion Change as You Use It?
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Have you ever received complaints that a product feels "different" from when it
was first purchased?
Most returns and CS inquiries stem from the same issue.
While these complaints seem to target the formula, the truth is the formula remains
the same from start to finish.
The real culprit is the delivery mechanism—inconsistent dispensing .
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point 2
Is the Sponge the Real Culprit?
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Most cushions currently use a "Saturated Sponge" (impregnated type), which releases
the formula through puff pressure. While it offers a great initial feel, its
limitations become clear over time:
Product Waste
The formula settles at the bottom, making it unreachable for the puff. Typically,
only about 70% of the content is actually usable.
Formulation Constraints
High-viscosity formulas are difficult to saturate and release(limiting high-cover
claims), while low-viscosity formulas are prone to leakage.
Inconsistent Dosage
The payoff (amount released) at the beginning versus the end varies significantly,
leading to consumer dissatisfaction.
The "changing experience" consumers complain about isn't a quality issue of your
formula—it's an inherent limitation of the saturated sponge.
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point 3
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OTCM’s Solution : The Core-Shell Sponge
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OTCM shifted the focus from material improvement to the "release mechanism" itself.
We introduce the Core-Shell Sponge, which operates on a completely different
principle.
Instead of squeezing a soaked material, the Core-Shell Sponge stores the formula in
an internal cavity. When pressure is applied, the internal pressure difference
propels the formula out.
This creates a transformative user experience in three ways:
A uniform dosage is maintained regardless of the remaining volume.
No more flipping sponges or forceful pressing.
From watery to high-viscosity textures, every formula is dispensed
stably. Even high-coverage, thick foundations can now be housed in a cushion.
Minimized air contact reduces oxidation and contamination
risks—significant advantage for Clean Beauty positioning.
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point 4
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Which Formulas Work Best with Core-Shell Sponge?
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While compatible with various foundations, OTCM has engineered specific formulas
that pair perfectly with this delivery system:
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OTC SPF 50 Foundation Formula
A "Blue Ocean" for the US market. We provide a formula that
meets strict OTC regulations without compromising on texture.
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Anti-Darkening Longevity
Advanced
sebum-repelling powders ensure the color remains fresh and
vibrant without oxidation.
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Mineral-Based Clean Formula
A 100% Inorganic (Zinc Oxide & Titanium Dioxide) base, safe for
sensitive skin.
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Balanced Coverage & Adherence
Our "Oil Network" technology creates a micro-fine, even film for
a seamless, natural finish.
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20+ Shade Scalability
Ready to meet global inclusivity standards with a wide range of
global shades.
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Versatile Viscosity
Engineered to perform
across the spectrum, from watery serums to creamy foundations.
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When paired with the Core-Shell Sponge, your carefully designed sensory profile is
realized from the very first puff to the last.
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point 5
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The cushion market is saturated with new cases, mesh designs, and trending actives.
Consumers are becoming indifferent to these surface-level changes.
OTCM proposes an improvement in the User Experience (UX).
The subtle yet powerful realization that "this cushion performs consistently until
it's empty" is what builds true brand loyalty.
This cannot be achieved by changing an ingredient alone.
Designing how a formula is delivered to the skin. That is where OTCM focuses.
Please feel free to contact us anytime for samples or technical data (TDS).
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