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Hello,
This is Dr. M, OTC Specialist at OTCM.
In our last newsletter, we proposed the "Clear Sun Stick" as a next-generation
growth category.
Watch
transparent sun sticks newsletter
We explained why achieving a transparent yet non-greasy finish is technically
challenging and how OTCM overcame those hurdles.
This time, let’s flip the question:
In a market dominated by opaque
(milky white), matte-finish sun sticks, how can your brand truly stand out?
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point 1
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Sun Stick Standards Defined by Real-Life Use
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Reapplication is key. Consumers need protection during outdoor sports, water
activities, and over makeup.
What does the "Ultimate Sun Stick" need?
✔ Maximum
Protection:
SPF50 PA++++
✔ Effortless Glide:
Smooth, weightless application
✔ Instant Matte
Finish:
Zero shine, zero grease
✔ Long-wear: Water,
sweat, and friction resistant
✔ Makeup-Safe: No
pilling, no smudging
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point 2
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The Challenge with Matte Sun Sticks
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Consumers often ask:
"Why are light formulas so weak, and waterproof ones so heavy?"
Usually, "Lightness" means a fragile film, and "Water Resistance" means a
suffocating texture.
Most brands settle for one.
We asked: "Why not both?"
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point 3
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1) The Secret of
Lightness: Ultra-Thin Layer Tech
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We control particle size and optimize the blend to meticulously fill the
micro-relief of the skin.
✔ Seamless Fit: A
second-skin film that breathes.
✔ Infinite Layering:
Weightless even after the 10th reapplication.
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2) Pro Oil-Control
System
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We use materials that absorb 2x their weight in sebum.
✔ Blurred Finish:
Absorbs excess oil instantly.
✔ Long-lasting Freshness:
Keeps makeup locked in place.
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3) The "WaterShield"
Technology: Advanced Oil Network Design
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OTCM’s proprietary oil-blending technology allows two types of oils to form a
dynamic network structure.
✔ The Action: Silky
glide upon contact.
✔ The Result:
Oils re-aggregate to form a "WaterShield" that resists moisture and
friction.
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4) Clean Formula for
the Future
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Considering that sun sticks are often used near oceans, we designed a "conscious"
formula:
Balancing high-performance UV protection with minimal impact on both the skin and
the marine ecosystem.
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point 4
OTCM's Proposal :
A Water-Resistant Sun Stick for Global
Market
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Ready to go global?
How about an OTC-compliant, matte opaque sun stick for the U.S.?
Our formula meets SPF 50 Broad Spectrum OTC standards. The best part? Launch
in just 4 months.
The texture speaks for itself. Experience the ultra-lightweight, high-performance
barrier.
Request your samples now. Feel the OTCM difference.
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OTCM Invites You to
COSMOPROF 2026
BOLOGNA
Discover OTCM’s next-generation OTC sun care, powered by
advanced ingredients, distinctive K-Beauty textures, and
ingredient stories designed to deliver real efficacy.
If you’re preparing to expand globally-especially into
the U.S. market- meet OTCM and explore our
differentiated solutions at COSMOPROF BOLOGNA 2026.
We
look forward to meeting you in Bologna.
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