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Hello, this is Dr. M, your OTC specialist at OTCM.
In the global beauty market, "Fun Texture" has emerged as a pivotal trend. This has
recently evolved into the concept of "Funtility" (Fun + Utility), where consumers
demand not only high-performance efficacy but also emotional satisfaction and joy
during the moment of application.
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point 1
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What's Driving the Jelly Texture Craze?
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In this shift toward experiential beauty, Jelly textures are taking center stage.
Inspired by food - such as "cloud," "whipped cream," and "mochi" - these textures
first gained momentum in Korea. Among them, Jelly is rapidly expanding across
skincare and makeup due to its distinctive "bouncy" elasticity and sensorial
engagement.
For Gen Z and Gen Alpha, the tactile joy of pressing, shaking, and touching a
product transforms daily skincare into sharable content.
This experience
naturally
leads to social media engagement, strengthening the emotional bond between the
consumer and the brand.
Market insights from the US and UK also indicate that purchase intent increases
significantly when a brand is associated with "joy" or "happiness."
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point 2
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The OTCM Approach: Jelly 2.0
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In light of this trend, Jelly formulations have emerged as a definitive 'Fun
Texture,' prompting numerous brands to strategically incorporate them into their
core portfolios.
However, implementing these textures in skincare entails significant technical
hurdles.
a) Instability: High-elasticity structures can compromise formula stability.
b) Finish Issues: They can often leave a sticky or heavy residue on the skin.
The market is now ready for the next evolution.
In this newsletter, OTCM introduces Jelly 2.0 - a superior advancement in sensory
formulation.
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point 3
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OTCM Proposal - Pudding Cream
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OTCM addresses these challenges by proposing the Pudding Texture.
Characterized by its milky aesthetics and high-recoil 'jiggle,' this texture
delivers a superior sensorial experience. The secret behind its distinctive
elasticity lies in our high-concentration 67% Collagen Water formula.
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1) Pudding Texture: 67%
Collagen Water
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Beyond mere novelty, the pudding-like bounce provides a premium sensory experience.
Upon contact, it spreads densely over the skin, acting as a "cushion" that delivers
both deep hydration and immediate elasticity.
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2) Non-Sticky Finish
with Oil-Dispersion Tech.
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The primary drawback of conventional jelly textures is tackiness, caused by the gel
network used to create elasticity.
OTCM’s Pudding Texture overcomes this through a 3D Porous Network that captures and
fixes oil at a microscopic level. This prevents oil from clumping into thick, sticky
films, resulting in a thin, uniform layer that ensures a fresh and silky finish.
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3) Triple Synergy: PDRN
+ Milk Protein Complex + CERAPLEX
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More than just a sensorial format, this pudding texture is designed to perform.
A Triple Synergy System - Skin Recovery, Nutrient Delivery, and Barrier Enhancement
- supports the restoration of damaged skin, enhances hydration, and improves
moisture retention.
The result : stronger, well-hydrated skin with long-lasting resilience.
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point 4
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The Fun Texture trend is evolving.
Consumers now expect products that balance "sensory play" with "scientific efficacy."
OTCM meets these demands by combining textural innovation with evidence-based performance.
If you are interested in experiencing OTCM’s latest innovation, the Fresh Pudding Cream, please contact us today to request a sample.
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OTCM Invites You to
COSMOPROF 2026
BOLOGNA
Discover OTCM’s next-generation OTC sun care, powered by
advanced ingredients, distinctive K-Beauty textures, and
ingredient stories designed to deliver real efficacy.
If you’re preparing to expand globally-especially into
the U.S. market- meet OTCM and explore our
differentiated solutions at COSMOPROF BOLOGNA 2026.
We
look forward to meeting you in Bologna.
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